Headless Fashion Store Platform
Role
Lead Frontend Engineer
Industry
E-Commerce
Duration
4 Months
98/100
Lighthouse Score
1.1s
Page Load Time
+41%
Conversion Growth
+63%
Organic Traffic
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The client had a slow Shopify theme with poor mobile performance and weak SEO rankings.
- Slow mobile experience
- Low Core Web Vitals scores
- Poor conversion rate from organic traffic
Built a fully headless ecommerce storefront using Next.js, Shopify Storefront API, and Sanity CMS.
- Implemented ISR and optimized image delivery
- Added advanced SEO metadata and schema markup
- Created modular CMS-driven landing pages
The new platform significantly improved performance, user engagement, and search visibility.
- 63% increase in organic traffic
- 41% increase in conversion rate
- Top ranking for multiple transactional keywords
The architecture focused on scalability, SEO performance, and maintainability.
- Next.js App Router
- Sanity CMS for dynamic content management
- Shopify Storefront API integration
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Key Deliverables
- Headless Ecommerce
- SEO Optimization
- CMS Integration
- Advanced Filtering
- Dynamic Product Pages
- Performance Optimization
"Our website became dramatically faster and our SEO traffic exploded within weeks after launch."
Sarah Khan
Founder, LuxeWear
Skills & Tags
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